There's a bit of a buzz at the moment about Patrick Cox's new Soho venture into food - Cox Cookies & Cake. It was a little late in opening but aesthetically it fits right into the Brewer Street surrounds of restaurants, bars and er, adult shops. When I visited, Patrick was at the store with a few friends, so it looks like he's going to be more than just the 'name over the door'.
There are only a few cake styles to choose from but they differ from the standard cupcake in that they contain a fruit filling and are topped with pop art style decorations. Worth a visit also for the club-like dark interior and witty fluorescent light installation by Tracy Emin.