Thursday, 1 October 2009

+J by Jil Sander @ Uniqlo

After scoring a free ticket to the earlybird launch of +J, the Jil Sander range at Uniqlo, I queued up for a quick look. The usual organised calm of the store was lost for the morning at least while hordes of customers cherry-picked their way through the stock. The shop assistants could not fill the rails fast enough. I saw many baskets filled with multiple versions of the same jacket or coat in each colourway. It was a bit too much stress for my liking, especially when most items are available here. For me the biggest surprise was seeing the familiar faces from Grazia getting stuck in and helping out. I heart Paula Reed.
(image source: Uniqlo)

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